SEO aka Search Engine Optimization means doing certain efforts that make our website user & search engine friendly. SEO has changed very fastly in last few years. With latest updates in algorithms, Google and other search engines are trying to improve the web user experience.
SEO is an effective way to improve your brand visibility & audience reach by improving your website ranking in SERP’s. It becomes very important that you implement some solid marketing strategy for making your website SEO friendly. In this article, we will learn about the benefits of implementing Schema markup on SEO perspectives.
What are Schema Markups?
Schema markup is code that helps in showing more informative results for a website in various search engines. Algorithms of various search engines try to fetch this information for enhancing user experience on the internet. Search engines like Google, Bing & Yahoo came together for enhancing the user experience in SERP’s.
You can improve your website SEO by implementing schema markups. Schema markups improve your website visibility and increase the CTR of your website. That directly leads to more organic traffic and brand awareness.
In the above screenshot, you can see there are two search results. The first website is showing star ratings, date of publishing & publisher name. They were added with the use of schema markup. In the second result, there is only meta description or the information chosen by Google.
Benefits of Implementing Schema Markups
Improves SEO: When you implement schema and categorize the content on your website, it will help the search bots/crawlers to understand the content on that page. This will increase the crawling rate of your website. It will improve your website ranking in SERP’s. You can outrank your competitor by implementing schema markup.
Increases online presence: Schema markup uses the rich snippets that help in increasing the online presence of your brand. You can show some extra information in search results about your brand and organization and you will get extra space in search results and that will lead to more CTR (Click Through Rate).
Boosts local SEO: Do you want to boost your presence in local business areas? Schema markups are the best things to do with your website. Schema markups will help you in showing more details about your brand in SERP. Like you can show star rating along with search results and social media pages that will increase your brand reach.
Creates rich snippets: Implementation of Schema markup will show “rich snippets” that will help in organizing the web pages to look better in search results. Chances of getting a click from a targeted visitors are more in this case.
Improves website ranking: According to our experience and various studies, schema markups boost your website ranking with an average increase of four places compared to web pages without Schema markup.
With the use of schema markup, you can achieve your organic SEO goals faster. If you are looking for any help in the implementation of schema markups on your website then get in touch with our experts. Do you have any question related to schema please leave a comment below.